The devil is in the details, and detail is what you will find in Chevrolet's quarterly social series. From documentary GFX to social posts, the core theme is maximalism. Maximalism in design, execution, and impact. Elevation of what would otherwise be a rather flat and straightforward series of beauty shots. Adhering to brand guidelines but in my comfort zone, I deconstructed the famous bowtie logo and converted bits and pieces into abstract textural elements.